Ep 102: The Future of Community for Business with Mark de Grasse, President of DigitalMarketer

Jan 30

The Future of Community for Business with Mark de Grasse, President of DigitalMarketer

In a recent episode of the Agency's Talk podcast, Shana and Mark de Grasse, President of DigitalMarketer, discussed the impact of community on businesses and the future of community in both online and retail spaces. This conversation provided valuable insights that are often overlooked. As you listen to the full podcast, make sure to pay attention to these key takeaways.

Community is the Future of the Internet and Marketing:

Shana and Mark emphasized the growing importance of community in the digital marketing landscape. With the rise of AI and the shift towards lifetime customer value, businesses are realizing the significance of building strong communities to foster customer loyalty and drive sales.

Community is More Than Just Customer Support:

Many people view community as merely a customer support channel or a Facebook group. However, Shana and Mark stressed that community goes beyond these narrow definitions. It encompasses the creation of relationships, recognition, and providing value to customers, ultimately leading to increased customer satisfaction and loyalty.

Leveraging Community for Pre-Sales Engagement:

Shana shared examples of how businesses can use community elements to engage potential customers before they make a purchase. By creating a free community that offers valuable information and support related to their products or services, businesses can build trust, establish connections, and increase the likelihood of conversion.

Listening to Customers for Better Business Decisions:

Listening to customers is crucial for understanding their needs and preferences. Shana highlighted the importance of surveys and open-ended questions to gather feedback. Additionally, observing conversations in relevant online spaces, such as Reddit threads or Facebook groups, can provide valuable insights into customer opinions and market research.

Sharing the "How" to Build Trust and Drive Sales:

Contrary to the fear of competitors stealing ideas, Shana emphasized the benefits of sharing the "how" with customers. By teaching them how to achieve small wins and providing value upfront, businesses can build trust, demonstrate expertise, and increase the likelihood of conversion. Sharing the process and helping customers achieve results before they buy fosters a sense of trust and loyalty.

Community’s Impact on Business

The podcast episode with Shana and Mark DeGrasse shed light on the future of community and its impact on businesses. By focusing on building relationships, providing value, and listening to customers, businesses can create thriving communities that drive sales and customer loyalty. To gain more insights and hear the full conversation, we encourage you to listen to the full podcast episode.